ASICS has its roots in sports and looks at its lifestyle collection from a performance point of view. ASICS is a Japanese company and stands for "Anima Sana In Corpore Sano" which means "Healthy soul in a healthy body." With this thought, the company started in 1949 to make shoes and clothing to ensure that you can achieve all your athletic goals. Only later did ASICS take it further and also start lifestyle collection as we know it today and including such highlights as collaborations with Awake New York, Ronnie Fieg of Kith, Comme des Garçons and of course Kiko Kostadinov.
After years of research and experience, ASICS came up with GEL technology. A technology that ensures you experience ultimate comfort when wearing an ASICS sneaker. Among other things, it provides better shock absorption and extra stability. ASICS' best-known lifestyle sneakers often incorporate this technology. For example, consider models such as the ASICS GEL-Lyte III or the ASICS GEL-Kayano and the ASICS GEL-1130. These are some examples of silhouettes that ASICS is known for in women's and men's sneaker scene, with always the nod to the performance category. After all, any ASICS sneaker can also be used as a performance shoe. ASICS women's sneakers are currently very popular due to the vintage running trend and ASICS men's sneakers are best known for the new technologies on, for example, the ASICS GEL-Quantum.